![]() For more information on Giant, visit About FNVĪbout FNV: We’re on a mission to get the world to eat more fruits and veggies. Included within the 164 stores are 154 full-service pharmacies. ![]() Giant Good employs approximately 20,000 associates. and operates 164 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Learn more about Giant Food and its partnership with PHA by visiting About Giant FoodĪbout Giant Food: Giant Food is headquartered in Landover, Md. Launched nationally in 2015, FNV has garnered millions of media impressions and 7 out of 10 people reported eating more fruits and vegetables after seeing the campaign. Today, 9 in 10 children don’t eat enough fruits and veggies, and less than 1 percent of the $2 billion spent on advertising food and beverage products to youth each year is spent on healthier options. to help spread this message in the DMV,” said Hunter Lochmann, MSE Chief Marketing Officer. “We are proud to partner with Giant Foods and PHA on this important topic, and we are fortunate to have three terrific role models in Elena, Bradley, and T.J. The campaign in Giant Foods will feature hometown heroes Washington Wizards’ Guard Bradley Beal, Washington Mystics’ Elena Delle Donne, and Washington Capitals’ T.J. Since its launch, FNV has recruited more than 85 celebrities and athletes, including actors Kristen Bell, Jessica Alba, and Regina Hall, a native of Washington, D.C., as well as Golden State Warriors Point Guard Stephen Curry. “We have a longstanding history of leading and supporting programs and initiatives that promote healthy choices, including Guiding Stars, so the FNV campaign is a natural continuation.” “Giant is proud to launch FNV through our partnerships with PHA and MSE to help encourage children to lead healthy lifestyles built on balanced eating,” said Gordon Reid, President of Giant Food. ![]() As part of the partnership with PHA, Giant Food also collaborated with Monumental Sports & Entertainment (MSE) to include locally relevant athletes. The FNV campaign will be implemented in more than 164 stores across Washington, D.C., Maryland, and Virginia. “The power of sports and celebrity will outrank even grandma when it comes to shaping the food culture we need to ensure the next generation of children and young adults live healthier lives.” “I have a feeling that Bradley Beal has more influence than I do on even my son when it comes to eating broccoli,” said Nancy E. The FNV campaign (which stands for “fruits and veggies”), developed by Partnership for a Healthier America (PHA), was created to bring the power of marketing and celebrity endorsements to change the way children and young adults think about fruits and vegetables to inspire healthier eating as part of a broader effort to reduce obesity and the chronic conditions associated with it like diabetes and heart disease. Oshie, Bradley Beal, and Elena Delle Donne promoting fruits and vegetables launches today in Giant Food stores across Maryland, Washington, D.C., and Virginia. (January 25, 2019) – A national celebrity campaign featuring local sports icons including T.J. Local athletes including Washington Wizards’ Bradley Beal, Washington Mystics’ Elena Delle Donne, and Washington Capitals’ T.J.
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